Project Complete were thrilled to work on the Wholelife Pharmacy flagship launch. This project included brand development, design and shopfit of the brand’s flagship store at Barr Street Markets in Cairns. The doors opened on this unique concept in October 2017 and was immediately recognised for addressing a consumer need for easily accessible holistic healthcare.
The brand offers all the products and services you rely on from your pharmacy plus one of Australia’s largest ranges of organic and natural products across healthfood, skincare, cosmetics, baby and more.
In addition to creative direction, design and shopfit, Project Complete also negotiated sub leasing of space to various tenants to create a holistic health destination for Cairns residents. Other brands and tenants in the space included Naked Foods, ASN (Australian Sports Nutrition), Cairns Doctors, a physiotherapist, colonics specialist, hairdresser and dance studio.
We then worked with the owners of this store to further develop the brand and launch additional stores in Cairns, Brisbane and the Sunshine Coast.